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Your Privacy Is Our Priority

Ef77's Privacy Policy — Your Data Is Secure

Ef77 takes your personal data seriously. This Privacy Policy explains in detail how your data is collected, used, and protected.

Last Updated: January 2026
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Data secure
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Right to delete your data

Core pillars of privacy

How ef77 Protecting Your Information

A quick overview of our six core privacy principles.

Data encryption

All your personal data and financial transactions are protected with 256-bit SSL encryption, making it virtually impossible for hackers or third parties to access.

Data not for sale

Ef77 never sells your personal data to third parties. Your data is used exclusively to improve ef77's own services.

Your Control

You can view, correct, or request deletion of your data at any time. You have full control over your personal information.

Secure servers

Ef77's servers are hosted in internationally certified data centers, protected by firewalls and anti-intrusion systems.

No Spam

Your mobile number or email will not be used for unsolicited ads or spam. Only essential account notifications will be sent.

Minimal data collection

Ef77 only collects information necessary to provide its services. No excessive or irrelevant data is requested.

Table of Contents

01. Introduction

Ef77 (ef77.win) is an international online gaming and Sports Betting platform serving users in Bangladesh. We believe your privacy is a fundamental right — not a privilege.

This Privacy Policy explains what information ef77 collects, why it is collected, how it is used, and how it is kept secure. Please read this policy carefully before using the ef77 website or app.

This policy applies to ef77's Terms and Conditions' applies in conjunction with this document. Together, both documents form the complete legal basis governing your relationship with ef77.

Important: Continuing to use ef77 means you agree to this Privacy Policy. Any updates will be communicated on this page.

02. Information We Collect

Ef77 collects two types of information from you — data you provide directly, and data collected automatically.

Type of information Example Reason for Collection
Identity information Name, date of birth Account Creation & KYC
Contact Information Mobile Number Verification & Notifications
Financial Information Mobile Banking Number Payment processing
Device information IP, Device Model, OS Security verification
Gaming activity Bet History, Wins/Losses Service improvement
Cookie data Session tokens, preferences Experience Improvement

Ef77 will never ask for your full mobile banking PIN, password, or OTP. Anyone requesting this information is not an ef77 representative — report it to support immediately.

Note: As part of the KYC process, a copy of your national ID may be requested. This document is stored in secure, encrypted storage and used solely for identity verification.

03. How Your Information Is Used

Ef77 collects your data only for specific, legitimate purposes. Details are outlined below:

  • Account Management: For registration, login, password recovery, and account security.
  • Payment processing: To process deposits, send withdrawals, and verify transactions.
  • Service improvement: To analyze your gaming experience and improve the platform.
  • Fraud Prevention: To detect suspicious activity and comply with anti-money laundering regulations.
  • Bonuses & Promotions: To send you relevant offers (you may opt out at any time).
  • Legal Obligations: To meet regulatory requirements.
  • Customer Support: Your account history is used to resolve your issues quickly and efficiently.

Commitment: ef77 never sells or transfers your data to advertising networks, data brokers, or any third party for commercial purposes.

04. Data Sharing & Disclosure

Ef77 may share data with third parties in limited circumstances and under strict conditions. Below is a clear breakdown of when and with whom data may be shared:

  • Payment provider: Only the minimum information required to process transactions is shared with mobile banking services such as bKash, Nagad, and Rocket.
  • IT Service Providers: Hosting, security, and technology partners — all bound by strict confidentiality agreements with ef77.
  • Regulatory authority: Disclosure of information may be required under a valid order from a court or government authority.
  • Anti-Money Laundering Authority: To comply with international AML (Anti-Money Laundering) regulations.

Outside the situations described above, no information is shared without your consent. Third-party partners are contractually required to comply with ef77's privacy standards.

Please Note: ef77 never sells your data to advertisers or marketing companies.

05. Security Measures

Ef77 uses industry-leading technology to keep your data safe. The key components of our security framework are:

TLS/SSL Encryption
All data transfers are 256-bit encrypted
Firewall Protection
Enterprise-grade firewall system
Two-factor verification
OTP & Device Verification
24/7 Monitoring
Real-Time Security Monitoring
Backup System
Regular encrypted data backups
Data anonymization
Personal data is anonymized before analytics processing

Please note that no one can guarantee 100% security on the internet. On your end, use a strong password and never share your login credentials with anyone.

06. Cookie Policy

Ef77's website and app use cookies — small files stored on your device that help improve your experience on the site.

Cookies used on ef77:

  • Essential Cookies: Used to maintain login sessions and verify security — these cannot be disabled.
  • Functional Cookies: To remember your language preference and display settings.
  • Analytics Cookies: To understand which pages get the most traffic and where issues occur — all data is anonymous.
  • Security Cookies: To detect fraud and bot activity.

You can disable cookies at any time through your browser settings. However, disabling essential cookies may affect certain features and functionality of the site.

Learn: ef77 does not use tracking cookies from external advertising networks. Your browsing behavior is never shared with third parties.

07. Your Data Rights

As an ef77 user, you have the following rights over your own data. Contact the support team to exercise any of these rights.

Right to access
You can find out exactly what information ef77 holds about you
Right to Rectification
You can request corrections to inaccurate or outdated information
Right to Erasure
You can request deletion of your data after closing your account
Data portability
You can request a download of a copy of your data
Right to restrict processing
You can request that we stop using your data for specific purposes
Right to Opt Out
You can request to opt out of marketing notifications

How to exercise your rights: To exercise any of your rights, contact ef77 via live chat or email at [email protected]. We typically respond within 72 hours.

08. Privacy of Minors

Ef77 is an 18+ platform. Use by anyone under 18 is strictly prohibited.

  • Ef77 does not knowingly collect any information from minors.
  • Age verification is mandatory at the time of registration.
  • If any information belonging to a minor is collected inadvertently, it will be deleted immediately.
  • If parents have any concerns, they can contact support — action will be taken promptly.

A note for parents: Use parental control software on your child's device and stay informed about online gaming. For more details, visit our Responsible Gaming View page.

09. Data Retention Period

Ef77 does not retain your data indefinitely. Retention periods are defined based on the type of information:

Type of information Retention Period Reason
Account Information For as long as the account remains active Service delivery
Transaction Records 5 Years Legal Obligations
KYC Documents 5 years after account closure AML Compliance
Gaming logs 1 Year Dispute Resolution
Cookie data 30 Days – 1 Year Depends on the type of cookie
Support Chat 2 Years Quality of Service Assurance

Once the retention period expires, data is securely deleted or anonymized. Some data may be retained longer due to legal obligations.

10. Changes to the Privacy Policy

Ef77 reserves the right to update this Privacy Policy as needed. For any significant changes:

  • The last updated date on this page will be changed accordingly.
  • An SMS or app notification will be sent to your registered mobile number.
  • For significant changes, your consent may be requested at login.

Continued use of ef77 after any changes will be considered your acceptance of the updated policy. We therefore recommend checking this page regularly.

Current Version: This Privacy Policy took effect in January 2026 and will remain in force until further updates.

11. Contact Us

If you have any questions, concerns, or requests to exercise your rights regarding this Privacy Policy, please contact ef77:

Email:
[email protected]
Usually responded to within 24 hours

Live Chat:
24/7 Support in Bengali
For immediate assistance

To raise a privacy concern, include "Privacy Request" in the subject line of your email. Our data protection team will respond within 72 hours.

FAQs

About privacy FAQ

No, ef77 does not store your complete mobile banking details. Only the minimum information needed to verify transactions — such as the last few digits of your mobile number — is recorded. Your PIN, OTP, or full account number is never stored.

ef77 operates on international data centers. Some data may be processed on international servers to deliver our services. All data is protected in accordance with international data protection standards, and no information is shared with unauthorized parties.

Most data is deleted upon account closure. However, transaction records and KYC documents must be retained for up to 5 years due to legal obligations. After that period, all data is permanently deleted.

Yes, you can opt out of promotional notifications at any time — either through your account settings or by contacting our support team. However, essential account notifications (such as login OTPs and withdrawal confirmations) cannot be disabled.

Yes, ef77's internal systems record your gaming activity — this is necessary for service operations, dispute resolution, and responsible gaming compliance. This information is accessible only to authorized ef77 staff and is never shared externally.

Play safe

Privacy assured, now Join ef77

Your information is fully secure. Register with ef77 with confidence and enjoy cricket, football, slots, and fish games.

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